In conversation with, Mokebe Thulo Is the CEO of AWARE.org, leading South Africa’s foremost organisation, promoting responsible alcohol use and harm reduction. With over a decade in brand, marketing, and leadership, she is known for her results-driven, forward-thinking approach. Formerly Head of Brand at AWARE.org, Mokebe played a key role in building strong community and stakeholder connections. Today, she continues to drive impactful campaigns that inspire real behavioural changes across the country.